From geo-targeting to digital security, check out how a VPN can help your marketing team.
There are countless marketing tools dedicated to helping your company establish a strong online presence. However, there’s one that often gets overlooked — a VPN. From securing your remote workforce during the pandemic to geo-targeting, it can be an invaluable tool in your marketing kit. Let’s take a look at what it is and why your marketing and SEO teams need it.
What is a VPN service?
A business VPN — virtual private network — is a service that reroutes the user’s internet traffic through a secure remote server changing their IP address in the process. It encrypts all data traffic on the user’s device, so the data becomes indecipherable to any snooper. But how can it help you with marketing? Take a look at four reasons why you need it.
- Research markets abroad
Geo-restrictions and tracking cookies are making it more and more difficult to access specific content abroad. Using incognito mode won’t cut it if you’re trying to reach a website exclusively dedicated to french users.
This is where a cloud-based VPN is a perfect solution. A business VPN service is not just about providing security to your data. Cloud-based VPNs can be the key tool for researching foreign markets and search engine optimization.
A cloud-based VPN enables your marketing team to change their virtual location with a few clicks. So you can connect to a secure VPN server based in France and access all websites, services, and apps as if you’re based locally. You can also see the trends and what your competitors are doing in a particular area.
A VPN is a hassle-free way to check out the search engine results pages in specific regions. You can compare your websites with others and research which keywords are more popular in different countries.
2. Geo-targeting
Now that you know the way content and trends differ in specific areas, you can tailor your company’s marketing campaigns to particular regions. But if you’re based in Canada, how do you know that your ads are showing up properly in France?
This is another area where changing your virtual location is invaluable. By connecting to VPN servers in various countries, you can ensure that your marketing campaigns are running smoothly abroad, without ever leaving your office.
3. Remote work
One of the best things about business VPNs is the flexibility that it provides. VPN services enable you and your team to connect to company resources no matter where you and your employees are. A remote access VPN allows you to instantly access business data whenever you’re away from the office.
This is especially useful as more and more organizations are forced to shift to remote work amid the coronavirus pandemic. Your whole marketing department can do their job from their bedroom without stepping outside.
4. Security
Another reason why your marketing team needs a VPN is security. Protecting the data of your clients and employees can get tricky, especially with remote workers. Home Wi-Fi is way less secure than your office network, so criminals can easily eavesdrop on your online activities.
VPN encrypts all data traffic on your devices, protecting it from third parties. So you and your team can share data back and forth more securely on any of your work devices.
Keep up to date on the latest in online security. Follow NordVPN Teams on social and check out new offers on our website.
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NordVPN Teams is your source for advanced digital online security. Our business VPN uses military-grade encryption to ensure your whole company’s on a secure network at all times. Get one-click advanced protection with NordVPN Teams: The Business VPN.
